Let your guard down so those you love can know and support the real you.
About Us
Our Origin Story
“I thought I was building a totally different business.”
I have ADHD, so it's hard for me to keep focused and on track. While looking for tools to help me stick to my goals, I came up empty and decided to create them myself. I used Kickstarter to fund it, and it resonated so deeply that we crushed our fundraising goals. So, really, it was people like you who started this brand. People who just needed a little hand building healthy habits.
— Cathryn Lavery, Founder of BestSelf.
“Small changes in your approach can have a big impact on long-term outcomes.”
Our Brand
We want to make things better.
That’s why we create tools that set people up to succeed. We also want to set the planet up to succeed, so we partner with Nomos—a sugar cane-based paper company in Columbia, who shares our passion for sustainability.
5 Paths to Your Best Self
We believe in...
We believe in...
Nothing changes if nothing changes. Take time to pause and be present with what (and who) matters most.
We believe in...
The only person you're competing with is your old self. Grow into who you need to be, to live the life you want.
We believe in...
Be authentic, live your values, and explore your potential.
We believe in...
The only person you're competing with is your old self. Grow into who you need to be, to live the life you want.